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An Information Architect or IA focuses on the development and management of navigation systems and information design as it relates to a web user-interface.

By establishing the baseline of development on functionality and usability, the IA incorporates business analysis and user research into a range of artifacts including sitemaps and prototypes.

Currently a Senior IA for Travelocity, Adam Polansky has served for over 7 years in lead roles on development teams drawn from resources around the world for the most visible projects at various firms. He also has more than 21 years’ experience in media development, management and design in the web, print and advertising industries.