At the 2013 Information Architecture Summit, UX Radio was collecting what would be the first set of interviews they would publish. I was lucky enough to be among them.

Abstract: Those bastards! Why can’t they see that a great user experience IS good business? How frustrating is it to be able to see project and product quality sidelined because you can’t translate the value into an algorithm that can predict success in decimal points?

What if I told you those bastards aren’t working against you? They’re simply working for something else. There are reasons for that; not good reasons but if you understand them, you have an advantage. What if I told you there are ways to create impact that you can put into play without asking anyone?

We’ll talk a little about why your enemy isn’t your enemy. We’ll also talk about specific things you can do to position yourself

Listen to it here.